AI is Changing the Writing Process

Jun 15, 2022 · 4 min read

The days of banging away at a keyboard, hoping that the muse will strike, are numbered. As artificial intelligence (AI) continues to evolve, writers are increasingly turning to AI-powered tools to help them with everything from generating ideas to editing and proofreading their work. In this post, we'll take a look at how AI is changing the writing process and what benefits it can offer writers.

Why writing content is important

We all know that content is the backbone of any website. It helps to drive traffic, boost search rankings, and keep people coming back to your website. One key way to make customers return to your website is by creating valuable content on a regular basis. If they see that you care about providing quality, useful content, they will return to your site. If you do not provide quality content your customers will not return.

The importance of content has changed over the past few years. It used to be that you could rank high on search engines by repeating keywords over and over again. But in the current days, Google has become much more sophisticated when it comes to search. It knows when you are just trying to “game” the system rather than writing relevant content. Because of this, it is now more important than ever to write high-quality content that will help you rank higher in search engines.

The current problem with creating content

The problem with creating content is that it takes a lot of time. You have to gather all the information, do research, create the actual content, and then edit it so it sounds great. It’s a hugely time-consuming process, especially when you're facing the biggest struggle of all known as writer's block.

The truth is, even the most successful bloggers and businesses have times when they don’t know what to write about. It happens to everyone. The key is to have a system in place that will help you continue producing quality content even when you’re feeling stuck. This system can be something more simple like having an optimized copywriting workflow or using AI tools to help with content writing.

How AI-based tools can help you write content

Artificial Intelligence is used for all kinds of use-cases, such as scheduling meetings, sorting emails, or even driving cars. However, one of its biggest potential use-cases is writing content. The idea is that the tool can gather, parse, and create content based on what you want it to write about. Here are a few examples of how AI-based content writing tools can help you:

Idea generation

One of the most difficult parts of writing is coming up with a good idea. If you've ever stared at a blank screen for hours, trying to think of something to write about, you know how frustrating it can be. AI-powered tools can help by generating ideas based on keywords or topics that you input. For example, the blog post idea generator of ContentForge takes a keyword or topic and generates a list of related blog post ideas.

Using tools to generate ideas for you doesn't mean that you'll never have a dry spell again. However, it can help to jumpstart the idea generation process and get your creative juices flowing.

Writing and editing

Of course, AI-powered tools can also be used for writing and editing purposes. You are probably already using one in your workflow right now. Grammarly is one popular example; it checks your writing for grammar mistakes as well as stylistic issues like overuse of passive voice.

But Grammarly is just the beginning. There are even AI-powered tools that can help with everything from coming up with catchy headlines to helping you write a complete blog post. A tool like this can offer a Google Docs-like editor with AI integrated, meaning you can start writing a sentence and let the AI finish it for you. It can even write complete paragraphs based on the topics you input, this way you only have to check and perfect the generated content, not worrying about writer's block slowing you down.

Scaling up

If you're running a content-heavy website or blog, AI can help you scale up your operation without sacrificing quality. For example, you can use AI-powered tools to generate ideas for new content, edit and optimize existing content, and even help with distribution. This way you can create more content in less time without overburdening your team.

Of course, not every task is suited to automation; sometimes it's best (and more fun) to do things yourself. But if you're looking to increase your output without sacrificing quality, AI-powered tools are definitely worth exploring.

The future of AI in content writing

There's no doubt that AI-powered writing tools will become more and more sophisticated in the years to come. As they become better at understanding and replicating human writing, they will also become better at personalization, adaptation, and even creativity.

This will make it easier and faster for businesses to produce high-quality content at scale. And as AI continues to evolve, we can only imagine the possibilities that will be made available for content creation.

At ContentForge, we believe that AI-powered writing tools are not to replace human writers, but to help them create better content, faster. After all, why not have a little help from our robotic friends?

Allan de Wit

@dewitallan