7 Tips to Create an Effective Landing Page

Jun 22, 2022 · 5 min read

A good landing page can make all the difference in whether or not people convert into paying customers. You have to make sure you include all the right elements while also keeping the page simple and easy to understand. With a little bit of planning and thought, you can create a landing page that is both effective and stylish. Here are some tips on how to create landing pages that sell.

What is a landing page?

First, let's start with the basics: what is a landing page? A landing page is any web page that someone "lands" on after clicking a link. Usually, the purpose of a landing page is to get people to convert into customers or leads - meaning they take some kind of action, like signing up for your email list or buying your product.

Creating an effective landing page requires more than just throwing up a few sentences and hoping for the best. If you want people to actually take action, there are certain elements that must be included.

A well-designed and effective landing page will:

1. Be visually appealing and easy to navigate
2. Contain clear and concise information about your product or service
3. Include a strong call-to-action that encourages visitors to take action
4. Be optimized for search engines

Landing page best practices

Creating a landing page that sells is not as difficult as it may seem. By following the tips below, you can create an effective and successful landing page that will help boost your conversions and sales.

1. Keep It Simple

The first step to creating a landing page that is effective is to keep it simple. Too much text, images, or links can be overwhelming for visitors and make them less likely to convert into customers. Stick to the essentials – include only what is necessary to explain your product or service and encourage visitors to take action.

Begin with a list of the bare minimum elements your landing page should have:

• A headline that clearly states what you’re offering
• A subtitle or tagline to elaborate on your headline
• A short description of your product or service
• An image or video to visually explain what you’re offering
• A form for visitors to fill out if they want more information

When visitors come to your landing page, they should be able to quickly and easily find the information they’re looking for. This means that you need to make sure your page is easy to scan. Use short paragraphs, bulleted lists, and plenty of white space so that visitors can easily find what they’re looking for.

Remember to keep it simple – the more streamlined and focused your page is, the better results you’ll see.

2. Write persuasive copy

An important part of creating an effective landing page is writing persuasive copy - also known as sales copy. This means using words that convince people to take action; it's all about persuasion! You'll want to use strong headlines and powerful language throughout your entire landing page in order to persuade visitors to buy your product or service.

An easy way to make your copy more persuasive is to highlight the benefits of your product or service. What can it do for your customers? How will they benefit from using it? Be sure to answer these questions in your copy, and you'll be on your way to writing persuasive sales copy that sells!

3. Use effective visuals

People are visual creatures – we are more likely than ever before to process information based on what we see rather than what we read. As such, using visuals on your landing page can be extremely effective in getting people’s attention and encouraging them to convert into customers.

Images, infographics, videos, etc., can all be used on your landing page to help explain your product or service in a way that is easy for people to understand. Next to that, it helps you break up large amounts of text so that visitors don’t get overwhelmed reading through everything at once.

4. Include a strong call-to-action

The whole point of a landing page is to encourage visitors to take action - whether that's signing up for a free trial, downloading a white paper, or making a purchase. Make sure your call-to-action (CTA) is clear, concise, and stands out from the rest of the page. An effective call-to-action will make it easy for visitors to know what they need to do next in order to take advantage of your offer.

To write a strong call-to-action, start by using active verbs that encourage people to take action, such as “download”, “sign up”, or “learn more”. Then, make sure your call-to-action is specific and clear so there is no confusion about what you want people to do. For example, if you're offering a free white paper on your landing page, make sure your call-to-action says something like “Download your free white paper”. And finally, use a contrasting color for your call-to-action so that it stands out from the rest of the page and is easy for people to find.

5. Use social proof

If you have any testimonials or customer reviews, be sure to include them on your landing page. People are more likely to convert into customers if they see that other people have had success with your product or service. Seeing happy customers can help ease any concerns a potential buyer might have about whether or not your product is worth their time and money.

The easiest way to add social proof to your landing page is to include testimonials from happy customers. If you don't have any testimonials, you can also include customer reviews or even quotes from experts in your industry. Whatever you choose, make sure it's relevant and targeted to the people who will be visiting your landing page.

6. Use short, concise forms

The longer your form is, the less likely people are going to want to fill it out. Keep your forms short and sweet, and only ask for the bare minimum amount of information that you need. The less time it takes for someone to fill out your form, the more likely they are to do it.

It's also a good idea to use inline validation on your forms so that people know immediately if they've made a mistake. This way, they can fix it right away instead of having to submit the form and then being taken to an error page.

7. Avoid common mistakes

In a previous blog post, we talked about 5 common copywriting mistakes that can kill your conversion rate. Avoiding these mistakes will go a long way in helping you create a high-converting landing page. As a copywriter, it is important to focus on your message and credibility, utilize SEO, know your audience, improve your writing skills, and have original ideas.

Use AI to create the perfect landing page

Struggling to write compelling copy for your landing page? ContentForge offers tools and a Google Docs-like document editor to help you create content for your landing pages, blogs, socials, etc., that is both relevant and engaging using AI. Try ContentForge for free and see how easy it is to use AI to create high-converting content.

Allan de Wit

@dewitallan